Niko’s Story

Niko's Tee Co was born in 2023. After a heartbreaking loss in the playoffs by our beloved home team, the Jacksonville Jaguars, our son Niko whipped out a particularly inspiring drawing. "It Was Always the Jags" was a popular catchphrase that Niko heard countless times throughout the season. So, with the true optimism of a child, and the deep loyalty of a Jags fan,

he drew a reminder that no matter what the final score or season outcome ends up being, "It Is Still the Jags!”

We started printing his image as stickers for friends and family, but the idea has quickly grown into much more. We have a mission to partner with local Duval County organizations to spread creativity, fun and charitable giving. As the 2023-2024 season kicked off, we expanded into clothing and other Jags-related merchandise. The Jaguars have the best fans in the world, and this is what we are all about! Duuuval!